Top 5 Social Apps Performance in Uruguay for Q1 2024

In the first quarter of 2024, the top 5 social apps in Uruguay showed varying performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at how each app fared based on data from Sensor Tower.

TikTok from TikTok Pte. Ltd. experienced a consistent weekly revenue, peaking at approximately $13.5K in the week of February 19. Weekly downloads showed a downward trend, starting at 20.3K in the first week of January and declining to around 14.4K by the end of March. Weekly active users, however, remained strong, increasing from 749K to 825K over the quarter.

Instagram saw fluctuations in weekly revenue, with a high of about $3.6K in early March. Downloads started at 17K in the first week of January, peaking at 18.2K by the end of the month, and then tapered off to around 13.5K in late March. Active users remained stable, ending the quarter with a slight increase from 1.52M to 1.58M.

Facebook from Meta Platforms, Inc. had a relatively low weekly revenue, with the highest being around $632 in mid-March. Weekly downloads showed a notable increase, especially in early March, peaking at 18K. Active users hovered around the 1.7M mark throughout the quarter, showing minimal fluctuation.

Threads from Instagram had no revenue data, but its downloads started strong at 15K, peaking at 23K in the second week of January, before gradually declining to approximately 10.4K by the end of March. Active users showed a positive trend, increasing from 135K to 218K over the quarter.

Kismia - Meet Singles Nearby from Kismia Group maintained a steady revenue, peaking at $3K in late January. Downloads decreased from 5.5K at the beginning of January to around 1.3K by the end of March. Active users also saw a decline, starting at 6.3K and dropping to about 3.9K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.